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XML sitemaps might not be that useful for crawling and indexation of a small site, but they can be pretty important for sites with tens of thousands of pages. Additionally, the tech stack serving the web pages need to allow for HTTP headers that follow best practices: 301 ’s for a permanent redirect when moving content. 503’s when the site needs to be taken down for maintenance. Regardless of whether this is a brand new site or a site that has been around for many years, building an SEO campaign requires one to plan out how pages will live in a structured hierarchy . Without a clear framework that can scale to thousands of pages, both users and search crawlers will get confused as the site continues to grow. Early on in the campaign is the time to think about how folders should be structured and how to prioritize directories in URLs. This becomes even more important for e-commerce sites that will need to have a clear construction of products that ladder down into refinements and child pages. Content is a key component of all SEO efforts, but there is an enterprise SEO variation here, too. Whereas a standard SEO campaign might focus on building dozens of pieces of content targeted at key audiences, enterprise SEO will require hundreds to thousands of articles of content to be created. The challenge is figuring out how to prioritize the efforts – what ideas should make the list?
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